one team.
infinite hospitality.
If you're here, you’ve got something worth building—or something that deserves saving. Either way, you’re in the right place.
HOTEL DEVELOPMENT & ADVISORY
LIFESTYLE HOTEL MANAGEMENT
INDEPENDENT HOTEL BRAND
F&B, PRIVATE CLUBS
INTERIOR DESIGN
HOTEL DEVELOPMENT & ADVISORY LIFESTYLE HOTEL MANAGEMENT INDEPENDENT HOTEL BRAND F&B, PRIVATE CLUBS INTERIOR DESIGN
This Assembly isn’t a firm. It’s not a consultancy. It’s a hand-picked crew of people who’ve done the work, been in the trenches, and know how to make hospitality matter again.
We cover it all—real estate, ops, food & beverage, design, branding. Not because we’re trying to be everything. Because I’ve seen what happens when tasks are siloed without shared understanding: Mediocrity. Misfires. Missed opportunities.
We can handle each piece individually—but we bring context because we’ve done it all.
I built this so owners and developers could actually get it right—from the beginning.
So who’s this guy anyway?
About Bashar
I’m Bashar Wali. Hotel guy. Culture guy. The never-the-same-hotel-twice guy.
I’ve stayed in thousands of hotels around the world—251 in Manhattan alone. One night each. Not for points. Not for content. For clarity. For pattern recognition. For obsession. Because when you’ve seen that much, you know what good feels like—and what forgettable looks like.
I’ve been to over 70 countries and nearly every U.S. state. Built, opened, operated, and rescued hotels of every shape and size. I’ve done every job in this business—from frying the eggs to raising the capital. I’ve served as Chair of the YPO Hospitality Business Network, been a trusted advisor to owners and brands, and guest lectured at top universities. And along the way, I’ve become a go-to voice in an industry that’s long needed more truth and less polish.
I don’t say this to boast. I say it because when you’ve walked the walk, you show up differently.
What I’ve learned is simple:
Hospitality is not about design, or tech, or lighting.
It’s about how people feel.
And most places have forgotten that.
This Assembly is how we bring it back.
OUR COMPANIES
FPI – Future Proof Investment
Hotel Development & Real Estate Advisory
FPI turns ambition into action and assets into icons. From underwriting and feasibility to development strategy, syndication, and asset management, FPI provides real estate expertise with a hospitality soul. We don’t just build hotels—we build enduring value.
Coming soon.
practice hospitality
Lifestyle Hotel Management
Where operations meet emotion. Practice Hospitality manages lifestyle properties with intention, originality, and obsession over every detail. Because great hotels aren’t just visited—they’re felt.
another
A Purpose-Driven Hotel Brand
Not just another hotel. Another is a brand built on meaning, memory, and human connection. It’s hospitality that moves people, not just markets.
TABLE & TRIBE
Food & Beverage + Private Club Management
From buzzy restaurants to intimate member clubs, Table & Tribe crafts social spaces that create community. Here, dining becomes memory, and moments become ritual.
Coming soon.
ANDREW alford creative
Hotel Interior Design & Brand Studio
Design with soul. Andrew Alford Creative blends bold interiors with storytelling to create spaces that seduce, surprise, and stay with you long after checkout.
Coming soon.
this assembly.
Each of these companies runs on its own—led by real talent.
But together, they form something rare:
A full, flexible, deeply experienced ecosystem built to make hospitality better. Not louder. Not trendier. Better.
Let’s Talk.
This isn’t a pitch.
It’s a personal invitation.
If what you’re building—or fixing—deserves more care, more clarity, more soul… let’s talk.
Have your people call our people.
We’ll be ready.