one team.
infinite hospitality.
HOTEL DEVELOPMENT & ADVISORY
LIFESTYLE HOTEL MANAGEMENT
INDEPENDENT HOTEL BRAND
F&B, PRIVATE CLUBS
INTERIOR DESIGN
HOTEL DEVELOPMENT & ADVISORY LIFESTYLE HOTEL MANAGEMENT INDEPENDENT HOTEL BRAND F&B, PRIVATE CLUBS INTERIOR DESIGN
where hospitality’s future takes shape.
This Assembly is a collective of specialized companies united by one mission: to redefine hospitality. From inception to execution, from vision to velocity, every venture within This Assembly is driven by a single throughline—Bashar Wali. A hotelier, strategist, and tastemaker with decades of industry experience, Bashar is the common thread stitching together creativity, precision, and purpose across each business.
This is not a holding company. It’s a philosophy in motion. A commitment to building legacies, not just properties.
OUR COMPANIES
FPI – Future Proof Investment
Hotel Development & Real Estate Advisory
FPI turns ambition into action and assets into icons. From underwriting and feasibility to development strategy, syndication, and asset management, FPI provides real estate expertise with a hospitality soul. We don’t just build hotels—we build enduring value.
Coming soon.
practice hospitality
Lifestyle Hotel Management
Where operations meet emotion. Practice Hospitality manages lifestyle properties with intention, originality, and obsession over every detail. Because great hotels aren’t just visited—they’re felt.
another
A Purpose-Driven Hotel Brand
Not just another hotel. Another is a brand built on meaning, memory, and human connection. It’s hospitality that moves people, not just markets.
TABLE & TRIBE
Food & Beverage + Private Club Management
From buzzy restaurants to intimate member clubs, Table & Tribe crafts social spaces that create community. Here, dining becomes memory, and moments become ritual.
Coming soon.
ANDREW alford creative
Hotel Interior Design & Brand Studio
Design with soul. Andrew Alford Creative blends bold interiors with storytelling to create spaces that seduce, surprise, and stay with you long after checkout.
Coming soon.
Longing for Belonging™
One Team. Infinite Hospitality.
Each company under This Assembly operates independently, yet together they offer a complete ecosystem—from concept to capital, design to daily operations. What ties them together isn’t just Bashar Wali—it’s a shared belief:
Hospitality is more than heads in beds. It’s about creating spaces that matter, and moments that last.
More Than a Business—A Commitment.
Hospitality is more than logistics and operations. It’s about people, places, and the stories they create together. It’s about the quiet details and bold decisions that turn a stay into an experience.
It’s about instinct—knowing what people need before they ask.
It’s about discipline—refining, improving, and elevating at every step.
It’s about legacy—building something that lasts, something that matters.
At This Assembly, we don’t just follow industry standards—we rewrite them. We bring creativity and strategy together, balancing vision with execution, and ensuring that every property, brand, and experience we touch is as intentional as it is unforgettable.
This Assembly is not just about making hospitality happen. It’s about making it matter.
our projects
DIG IN.
THE MINING EXCHANGE HOTEL
COLORADO SPRINGS, COLORADO
For those yearning to visit Colorado and leave with a bit of gold dust on their boots, the Mining Exchange is just the place. Our completely reimagined 128-room hotel is a tribute to the wild souls who carved hope and prosperity out of the mountains. Be part of a story that’s still unfolding.
ESCAPE TO THE COAST.
THE DRIFTHAVEN
GEARHART, OREGON
Drifthaven at Gearhart offers a secluded retreat like no other, steeped in the natural beauty of Oregon’s beaches and forests. Classic and eclectic, our hotel welcomes you into a coastal destination where you can exhale from a hurried life and inhale the salty air at your leisure.
GET OUT OF THIS WORLD.
AMERICANA MOTOR HOTEL
FLAGSTAFF, ARIZONA
This is where lawn games by a fire pit and heated-pool swims happen year round. Where bikes are available and you can pop a top on a cold can in the Backyard. Whether you’re on a fresh-air escape to hike under clear skies, planning a family ski trip, driving Route 66, or heading to see the Grand Canyon and our legendary stargazing, the award-winning Americana Motor Hotel offers everything you need for the next stage of your journey.
REDISCOVER RELAXATION.
MOJAVE RESORT
PALM DESERT, CALIFORNIA
Nestled within the El Paseo shopping district, Mojave Resort redefines mid-century luxury in Palm Desert, California. Our iconic adults-only retreat blends retro elegance with modern comforts, welcoming serenity seekers, design aficionados, and groups to a new kind of desert hideaway.
STYLE IT IN SUBURBIA.
HILTON DALLAS/PARK CITIES
Find us in the suburb of Park Cities, just seven miles north of downtown Dallas. We’re half a mile from The Plaza at Preston Center and within a 10-minute ride of Highland Park Village and Southern Methodist University. Our heated rooftop pool has views of the city, and our restaurant offers farm-to-table dining.